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Survey: 58 percent of smartphone users have downloaded a fitness or health app | MobiHealthNews
The reality is that mobile users prefer apps over a mobile browser. The data is clear. 51% of people open a mobile app up to ten times each day. 25% of people open a single app between 11 and 20 times each day. An additional 16% of mobile users open the same app 21 to 50 times daily. Some 58 percent of smartphone users have downloaded a health-related app, according to a NYU Langone Medical Center study of 1, US smartphone owners conducted in June Survey management company Toluna conducted the survey online. A slightly smaller percentage of smartphone users, 41 percent, downloaded more than five apps. There are million apps available for download on the Google Play Store. 21% of Millennials open an app 50+ times per day. 49% of people open an app 11+ times each day. 57% of all digital media usage comes from mobile apps.
What percent of mobile users download an app
Consumers use mobile apps every day to connect with friends, order food, send money, and play games, what percent of mobile users download an app. In earlymobile apps accounted for nearly half of global internet traffic and will continue to rapidly grow. Mobile apps are an important channel to consider for businesses seeking to better communicate with customers.
But how exactly do people use mobile apps? The Manifest conducted a survey of smartphone owners who use at least three apps daily. Our first report on the survey focused on social media apps. Now, we analyze how often people use apps, which types of apps they use most frequently, and why they delete apps. This data offers insight into why people might underreport the frequency they use apps and what drives people to open or delete an app.
Businesses can use this data to create a more targeted mobile app for their customers. But what about gaming apps, such as Candy Crush, Fruit Ninja, and others? Why do so many consumers use these types of apps? They often just need a distraction or an alternative, more pleasurable way to activate their mind. Glu Mobile, one of the most successful mobile game developers, offers recommendations on how companies can make a successful gaming app :.
Similar to social media apps, gaming apps offer users an escape, which is appealing and addicting. Businesses can learn from both social media and gaming apps if they are seeking to increase the usage of their own app. Respondents are likely checking their apps much more often. I've got push notifications from the Washington Post, what percent of mobile users download an app. I've got Gmail emails. All of these notifications are waiting for me, what percent of mobile users download an app, and I go through all of them before I start my day.
Before getting out of bed, you may check dozens of apps. All these push notifications direct you into apps, often without conscious what percent of mobile users download an app. We end up using apps a lot more frequently than we realize.
Although respondents potentially pick up their phones only 1 to 10 times a day, they are most likely opening multiple apps within a single mobile usage session. Millennials use mobile apps more than other generations — and they are potentially less ashamed of admitting their addiction.
Millennials, who grew up in a more technologically driven world, likely use apps more than older generations. Selepak said. They'll want to video chat or send a message through Snapchat or WhatsApp, but we almost never talk over the phone. Millennials are comfortable using mobile apps for a variety of tasks. Given that trend, millennials may gravitate even more toward apps that better suit their communication comfort levels.
As younger people use apps for more tasks, they feel less shame in how much they are on their phones. They feel fully empowered and know that technology is here as a way to help them with their everyday life.
Data already shows that to year-olds spend the most time on mobile appsat over 90 hours per month, and the time on mobile apps decreases with each subsequent age group. This signals that as millennials grow older, mobile app usage will grow — and the population will be less afraid to share their love of apps. A surprising number of people, however, delete an app simply because they need storage space on their phone.
Businesses work hard to create apps. So, to have a user download your app and then later delete it — for whatever reason — is a frustrating situation.
App developers may be making larger apps so users can access them even without an internet connection. People expect internet access nearly everywhere now. An app that works without an internet connection is useful for anyone needing to use an app while flying on an airplane, stuck in a subway tunnel, or in other similar situations.
The user must recognize that not everything can be done locally on an app, though. Yet, developers must balance the usefulness of locally saved apps with available storage space. This is a fine line to walk. Make sure these types of assets are either pulled down from the cloud or generated with native code.
Although creating a small app is ideal, you must also make sure the app provides value to users — whether or not they have an internet connection.
People likely underreport how often they open an app, given how seamlessly push notifications direct us into dozens of apps every day. Millennials, however, do rely on apps more than older generations and are likely less ashamed of reporting just how frequently they engage with apps.
Finally, over half of smartphone owners deleted an app a week ago or less — and they sometimes delete an app simply because they needed storage space on their phone. A business can work against this behavior by thinking critically about what should be stored locally on the app and what it should pull down from the cloud with an internet connection. The survey includes responses from smartphone owners who use at least three different apps daily.
Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs. User account menu Log in. What percent of mobile users download an app State of Tech. Mobile Apps. Glu Mobile, one of the most successful mobile game developers, offers recommendations on how companies can make a successful gaming app : Frequently update the game.
Include socially competitive features that offer the ability to compete against others. People enjoy competing against both strangers and friends. Use existing trends to create something unique. Source Similar to social media apps, gaming apps offer users an escape, which is appealing and addicting. Daily App Opens? Over half of respondents deleted an app one week ago or less. This option can bring peace of mind to travelers and increase the value of the app.
About the Survey The survey includes responses from smartphone owners who use at least three different apps daily. Service Group. Riley is a senior writer for The Manifest, designing surveys and reporting on mobile apps and app development trends and news, what percent of mobile users download an app.
She graduated from the University of Virginia and enjoys exploring Washington, DC, reading, and singing. Want to Hire a Service Provider? Get a free shortlist of best-fit companies from a Clutch Analyst.
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, time: 9:17What percent of mobile users download an app
Some 58 percent of smartphone users have downloaded a health-related app, according to a NYU Langone Medical Center study of 1, US smartphone owners conducted in June Survey management company Toluna conducted the survey online. A slightly smaller percentage of smartphone users, 41 percent, downloaded more than five apps. The reality is that mobile users prefer apps over a mobile browser. The data is clear. 51% of people open a mobile app up to ten times each day. 25% of people open a single app between 11 and 20 times each day. An additional 16% of mobile users open the same app 21 to 50 times daily. There are million apps available for download on the Google Play Store. 21% of Millennials open an app 50+ times per day. 49% of people open an app 11+ times each day. 57% of all digital media usage comes from mobile apps.
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